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Who's Who of the Medical Device Lobby BY ARIELLA P. GOLOMB, MD, JUNE 14, 2006

The Hill, "The Newspaper for and about the U.S. Congress", posted on its website last week a list of 14 top medical device industry lobbyists.

Leading this list is Stephen Ubl, who is seen as "a triple-A superweight." Newly appointed as AdvaMed's president last July, Ubl is building AdvaMed's profile and bringing the organization out of the shadow of very powerful PhRMA. Also included on the lists is MDMA's lobbyist Mark Leahey, Boston Scientific's Steven La Pierre and Medtronic's Peter Slone.

These lobbyists will have to navigate through the tough challenges of addressing the: value of new technology, regulatory approval process, financial relationships between device manufactures and physicians, foreign trade deals, and product recalls.

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